First Data is one of the most respected organizations in the world of credit processing. With their world class infrastructure and experience in technology, security, and scale, it was no surprise that they decided to enter the world of app-based credit processing. First Data also had the additional benefit of being able to sell directly to businesses through its bank partners, giving it a unique competitive advantage in the market.


The Solution

Theory worked with First Data to help launch their product, Pogo, in both channels. The challenge was to create a branding architecture that would work in both a future retail market as well in the business to business market. In addition, Pogo would be competing with an established early market leader, Square, in the minds of consumers. The solution was a vibrant, colorful voice for Pogo that would create engagement and establish a value proposition that would pigeonhole other products as “just” a credit card swiper.

Our Role

The Result

“We have worked with Theory on a range of design projects and have found their service to be creative, timely and accurate. There input and suggestions have helped us develop and enhance our marketing strategies on a range of projects, and to a very high standard. They exceeded our expectations and we are looking forward to working with them more.”

Paige Sandbrook | Product Marketing Manager | POGO