What’s Your Challenge?


Start from scratch and build you a brand from the ground up. If you have a technology that presently looks like a series of wires and circuits we can help design it, name it and launch it into the retail marketplace.

rejuvenatebrandsRejuvenate Brands

Maybe you’ve been around for a few years and what once was fresh and new looks more like that old Comador 64 you wax poetic about. Think of it like powering up once your energy starts to run low. We can infuse some desperately needed fuel to get you energized for the next level in your company’s evolution.

expandbrandsExpand Brands

Established brands with 50% or more of the marketplace got there with the support of some very skilled, smart, and motivated allies. We will go to battle for you and won’t be satisfied until you have 100%. And our Kung Fu is very good.

We can Help. Contact Us>>

Our Capabilities

We tour the retail stores of CE, read up on what’s new, and study the craft of branding. Over years of doing so we’ve gathered a few thought of our own.

Brand Strategy

  • Brand Mapping
  • Market differentiation
  • Design Language
  • Naming
  • Retail & Environments
  • Research
  • Messaging Strategy
  • Consumer Insights
  • Market Trends
  • SWOT

Brand Identity

  • Brand Identity
  • Brand Guidelines
  • Brand Extension

Brand Experience

  • Structural Design
  • Voice Development
  • Illustration
  • Photography
  • Product Design
  • Merchandising
  • Product Packaging
  • Print Collateral
  • Environmental Design

Our Process


  • Diagnostics

    So you have a great idea, which is, well, great. But while you are building your next breakthrough product, something else needs to be built at the same time: your brand. What is your ethos? What is your credo? Why do you exist and why does this product have to be built? We work with you in these early days to make sure the promise of your brand is fulfilled by the reality of your product. Because that is what brand is: a promise fulfilled.

  • Execution

    Your product launch is just around the corner, and that means now is the most sensitive time for your company…and your brand. Packaging, website, product collateral, all have to be working in perfect unison so your message gets through loud and clear. As the old saying goes, you never get a second chance at a first impression.

  • Strategy

    The problem with branding is it looks a lot like work, but that’s the work that we do. And this is where our 50+ years of Consumer Tech experience pays off. We can build a strategy and execution plan for you faster and more effectively than anyone else. And we can do that for the most simple reason of all: we have done it before.

  • Tactical

    Some things work and some things don’t. We have launched so many brands that we have seen every mistake in the book, from buried logos, to confusing packaging, to branding that looks just like every other product on the shelf. We have done end caps, point of purchase, and sales material. So we don’t leave you just when things are getting interesting. We will help you while you are in the channel, and make you more successful there.