“Tech Retail”

Target takes us home



July 2015

Last week Target launched their new Open House concept store in San Francisco, an attempt to take the currently disparate parts of the world of the smart homes and home automation and try to make sense of them for the shopper. TWICE was invited to preview the new store the day before it opened. One thing became very clear as we toured this new approach; Target has completely reimagined the retail experience for these types of products.... more >>

Tech Retail



December 2014

The Consumer Tech retail channel is as massive as it is competitive. Products and brands that seem to take over the market one year can disappear the next without a trace. Every year at the Consumer Electronics Show 150,000 people converge on Las Vegas just to get a glimpse of some 20,000 new products that will hope to filter down into a store near you. For those that successfully make it into your hands and then to the cash register, product packaging is where the “rubber met the road.”... more >>

Tech Recon: Save yourself from yourself at retail



November 2014

Store and department managers have a ton of control over how your products are merchandised and with regards to the Big 4 (Best Buy, Apple, Target and Wal-Mart), how are you going to control how you show up in some 15,000 US store fronts? The reality is you can’t control how the retailers are controlling you but you can save yourself from the most dangerous entity in the world…yourself.... more >>

Tech Recon: The 4 Best packaging designs in Best Buy



November 2014

What exactly makes for “good” packaging and what are the driving factors that make something effective in this market? During one of my weekly visits to Best Buy, I decided to highlight a few examples of some really good consumer tech packaging, and why I think so. Now, some of these examples have been around for awhile, but the fact that they are still relevant and very effective only reinforces the reason why they are making this list. ... more >>

Follow the herd or be heard: Copying your competition can be dangerous



July 2013

Ever hear the quote “Good Artists Borrow, Great Artists Steal”? Legend has it that Picasso said this one back in the day but for what reason?... more >>

Big League Packaging: How to bring consumers in from left field



June 2013

Product packaging communicates differently at different vantage points around a retail store. Here's we break those vantage points down for you.... more >>