“Tech Industry”

A letter to Logitech’s competitors

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logi

August 2015

When a company makes major changes to its brand it usually signifies a strategic shift in direction. This can be triggered by numerous things, from entering new markets, to competitive positioning, to reinvigorating sales by appearing "new." Whatever the reason, it impacts their competitors. In the case of Logitech, their recent rebranding is made more significant because they are a leader in so many categories, from peripherals, to mobility and gaming. If Logitech applies the same Designing Thinking across all of their categories, the way they are starting with the Blok iPad cases, their competition will be left scratching their heads while they lose market share.... more >>

The Coolest Thing At CES You Didn’t See

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M_cover2

January 2015

I saw a lot of really cool stuff, from robots and drones and next-level TVs to handheld 3D gaming devices that don’t require glasses. One blog couldn’t even begin to cover it all, but I can tell you about the coolest thing I saw at CES and it wasn’t a product. It was a trade show booth. ... more >>

Starbucks: The Technology Launch Pad

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starbucks

December 2014

I don’t think it’s a very daring statement to say that Starbucks is more than a hot beverage company. Even though they sell more than 2 billion cups of coffee per year, I think the name means more to the average Joe (yes, pun very much intended). I mean, they just bought La Boulange for a $100 million dollars and now you see the San Francisco brand popping up everywhere you see a Starbucks, but I wouldn’t consider them a bakery. Well, maybe they’re a little of all of these, but I’d like to add one more: they’re a technology company.... more >>

Tech Recon: Be true to your shelf

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TechRecon_002

November 2014

In general, the consumer tech industry is run by engineering and sales types. Not a shocking revelation I know, but the public wants to believe that at the helm of every company sits a visionary “Steve Jobs” type challenging the status quo in their tireless quest to make the world a better place. It’s a nice thought, but when you consider some of the missteps we see while walking the aisles of Consumer Tech retail it would appear that the reality of the situation is quite the opposite.... more >>

CES2014 in review: The good, the bad, and the gnarly, dude

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cover_

January 2014

CES is massive, so if you blink you might miss the good stuff. Here's a couple of companies that did a good job, a couple that missed the mark and one that nailed it.... more >>