“Packaging”

Tech Retail

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tech_retail

December 2014

The Consumer Tech retail channel is as massive as it is competitive. Products and brands that seem to take over the market one year can disappear the next without a trace. Every year at the Consumer Electronics Show 150,000 people converge on Las Vegas just to get a glimpse of some 20,000 new products that will hope to filter down into a store near you. For those that successfully make it into your hands and then to the cash register, product packaging is where the “rubber met the road.”... more >>

Tech Recon: Save yourself from yourself at retail

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Save-yourself-from-yourself-v2

November 2014

Store and department managers have a ton of control over how your products are merchandised and with regards to the Big 4 (Best Buy, Apple, Target and Wal-Mart), how are you going to control how you show up in some 15,000 US store fronts? The reality is you can’t control how the retailers are controlling you but you can save yourself from the most dangerous entity in the world…yourself.... more >>

Tech Recon: The 4 Best packaging designs in Best Buy

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4_best

November 2014

What exactly makes for “good” packaging and what are the driving factors that make something effective in this market? During one of my weekly visits to Best Buy, I decided to highlight a few examples of some really good consumer tech packaging, and why I think so. Now, some of these examples have been around for awhile, but the fact that they are still relevant and very effective only reinforces the reason why they are making this list. ... more >>

CES2014 in review: The good, the bad, and the gnarly, dude

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cover_

January 2014

CES is massive, so if you blink you might miss the good stuff. Here's a couple of companies that did a good job, a couple that missed the mark and one that nailed it.... more >>

Follow the herd or be heard: Copying your competition can be dangerous

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cover_heard

July 2013

Ever hear the quote “Good Artists Borrow, Great Artists Steal”? Legend has it that Picasso said this one back in the day but for what reason?... more >>

Big League Packaging: How to bring consumers in from left field

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insight-baseball

June 2013

Product packaging communicates differently at different vantage points around a retail store. Here's we break those vantage points down for you.... more >>